"The less you give away, the better," says the Michelangelo of movie posters. Over the course of 50 years, Renato Casaro has drawn the first impressions of some of our favorite films – posters he likens to bait on a hook, helping turn movies into milestones, and mere mortals into stars.
Showing his illustration of Sylvester Stallone for the Rambo series, Casaro said, "You can't do this in Photoshop!"
Born 86 years ago in Treviso, Italy, Casaro got his start as a teenager drawing posters for local theaters in exchange for tickets. His big break came when iconic Italian filmmaker Dino De Laurentiis was making his epic blockbuster, "The Bible."
"It was a colossal film," Casaro told CBS News foreign correspondent Chris Livesay. "My posters were put on billboards on Sunset Boulevard. After that, my phone never stopped ringing."
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